The Balancing of Luxury and Technology Brings Brands to a Crossroad | Carlomaria Grassi

I agree with the approach of Doron. I understand the needs to jump on the bandwagon but I would be even more rigid on respect for brand integrity. Luxury brands create an aura of desirability through their unique take on design and execution. Luxury brands that join the bandwagon risk their hard earned brand equity. There is a time and a place for technology and luxury but certain brands must carefully evaluate if fusing technology with their designs is what their customers actually want. Maintaining brand integrity and equity are critical factors for any luxury brand and must be always considered.     The Balancing of Luxury and Technology Brings Brands to a Crossroad | TheTopTier – The Best in Luxury and Affluence