We use three key techniques
to activate our brands and reach the consumers. These are Influence, using
unique physical spaces to create brand worlds and generating Fame for our
brands. Creating Fame for our brands through these experiences is important as
an unknown brand is usually an unwelcome gift ... Fundamentals of luxury brand-building will not change: Diageo exec - Luxury Daily - Multichannel
to activate our brands and reach the consumers. These are Influence, using
unique physical spaces to create brand worlds and generating Fame for our
brands. Creating Fame for our brands through these experiences is important as
an unknown brand is usually an unwelcome gift ... Fundamentals of luxury brand-building will not change: Diageo exec - Luxury Daily - Multichannel
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