Does the Hotel brand still
matter? The simple answer is yes, brand certainly does still matter. However,
the relative value of a hotel brand changes within the Sharing Economy and The
Internet of Things. Guests know within a local market what brand and
independent hotels offer competitive rates and quality service. Major hotel
brands work diligently to manage their online reputation. However, independent
properties now have a growing list of online channels to compete. This dramatic
change is leveling the playing field ... The sharing economy and its impact on hotel brands - eHotelier
matter? The simple answer is yes, brand certainly does still matter. However,
the relative value of a hotel brand changes within the Sharing Economy and The
Internet of Things. Guests know within a local market what brand and
independent hotels offer competitive rates and quality service. Major hotel
brands work diligently to manage their online reputation. However, independent
properties now have a growing list of online channels to compete. This dramatic
change is leveling the playing field ... The sharing economy and its impact on hotel brands - eHotelier
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