Carlomaria Grassi ||| 2015 North America Hotel Guest Satisfaction Index Study | J.D. Power

As we know J.D. Power is active since 45 years and across 12 offices their team with more than 700 professional analysts, statisticians, economists, consultants and experts in demographics and consumer behaviour. Actually, there is a strong relationship between guests’ perceptions of how well the hotel brand  meets their needs and overall satisfaction. Among Scrutinizers - guests who thoroughly research their hotel choice to ensure it meets their specific needs - 56 percent say the hotel brand they selected was “perfect for them.” Satisfaction among Scrutinizers is 898, which is the highest among all guest groups. In comparison, among Price Buyers - guests who select their hotel based primarily on price - only 15 percent say the hotel brand they selected was “perfect for them.” Satisfaction among Price Buyers is 740, the lowest among all groups .... Here is something very interesting for us       2015 North America Hotel Guest Satisfaction Index Study | J.D. Power