Unlike
other vacations, patrons on a cruise are often more concerned with the journey
rather than the destination, meaning that on-board entertainment is essential. By
involving the biggest names in other industries, Cunard positions itself more
closely with luxury. Having a number of event cruises with a focus on different
industries not only will reach more consumers, but it also indicates great
service and brand ideals that naturally satiate customer desires. Creative cruising The cruise line has previously shown its willingness to incorporate musical
events into its offerings. Cunard announced in February that it is teaming with
jazz label Blue Note Records to bring passengers aboard the Queen Mary 2 for
intimate performances during its trans-Atlantic journey ...
Cunard brings fashion, food, music onboard to foster sector ties - Luxury Daily - Events/causes
other vacations, patrons on a cruise are often more concerned with the journey
rather than the destination, meaning that on-board entertainment is essential. By
involving the biggest names in other industries, Cunard positions itself more
closely with luxury. Having a number of event cruises with a focus on different
industries not only will reach more consumers, but it also indicates great
service and brand ideals that naturally satiate customer desires. Creative cruising The cruise line has previously shown its willingness to incorporate musical
events into its offerings. Cunard announced in February that it is teaming with
jazz label Blue Note Records to bring passengers aboard the Queen Mary 2 for
intimate performances during its trans-Atlantic journey ...
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