From sharp suits to
fast cars and equally flashy watches, the British spy, who has been raking in
cash at the box-office for more than 50 years, has become something of a
style icon for young males across the globe. Given the enduring popularity of
the character, will brands ever stop pining for his allegiance?
Is James Bond an inexhaustible branding partner? - Luxury Daily - Advertising
fast cars and equally flashy watches, the British spy, who has been raking in
cash at the box-office for more than 50 years, has become something of a
style icon for young males across the globe. Given the enduring popularity of
the character, will brands ever stop pining for his allegiance?
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