A lot of brands are
exploring original content as a way to support, or even supplant, traditional advertising. Generating 15 minutes
worth of engagement from people who sought you out is much more valuable than
forcing people to stare at their phones while they ignore a 30-second spot
before the thing they actually want
to watch begins. That's the philosophy behind Marriott's push to invest in
short films, magazines, documentaries, and more .... Why Marriott Is Getting Into The Brand Content Game
exploring original content as a way to support, or even supplant, traditional advertising. Generating 15 minutes
worth of engagement from people who sought you out is much more valuable than
forcing people to stare at their phones while they ignore a 30-second spot
before the thing they actually want
to watch begins. That's the philosophy behind Marriott's push to invest in
short films, magazines, documentaries, and more .... Why Marriott Is Getting Into The Brand Content Game
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