With the
proliferation of devices used by consumers, marketers often struggle to track
and target the same consumer as that person moves across multiple devices. This
problem is confounded given the limited capabilities of cookies to connect a
single user to a number of different devices. While there are many viable
solutions out there to help solve these problems, there is no perfect solution
for cross-device mapping. No vendor will be able to identify all your prospects
and customers across every device used ... 3 tips to develop a cross-device marketing and measurement strategy - Luxury Daily - Columns
proliferation of devices used by consumers, marketers often struggle to track
and target the same consumer as that person moves across multiple devices. This
problem is confounded given the limited capabilities of cookies to connect a
single user to a number of different devices. While there are many viable
solutions out there to help solve these problems, there is no perfect solution
for cross-device mapping. No vendor will be able to identify all your prospects
and customers across every device used ... 3 tips to develop a cross-device marketing and measurement strategy - Luxury Daily - Columns
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