Fortunately, the experiences of leading companies in
markets ranging from chemicals to technology to precision instruments point to
several ways to break out of these self-imposed shackles. B2B companies usually
have far more pricing flexibility than they realize. Recognizing that one does,
in fact, have pricing flexibility opens huge opportunities for improving
profitable growth. Many B2B executives understand that pricing has a more
powerful impact on the bottom line than other means such as gaining market
share or reducing costs ...
Clearing the roadblocks to better B2B pricing - Bain Brief - Bain & Company
markets ranging from chemicals to technology to precision instruments point to
several ways to break out of these self-imposed shackles. B2B companies usually
have far more pricing flexibility than they realize. Recognizing that one does,
in fact, have pricing flexibility opens huge opportunities for improving
profitable growth. Many B2B executives understand that pricing has a more
powerful impact on the bottom line than other means such as gaining market
share or reducing costs ...
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