... for
instance, Dior released its newest J’adore fragrance campaign with ambassador
Charlize Theron through a dedicated Web site and several videos. Using a celebrity as part of the marketing as
long as it is not about the celebrity and it is about the story, you will be
success.” Ms. Sweetbaum said. “When the celebrity takes all the attention you
have a problem. Since the beginning of
time is Charlize in Dior, when it started she was part of the story. She wasn’t
as famous, she was just part of the story ... Dream-based storytelling captures attention of larger demographic - Luxury Daily - Multichannel
instance, Dior released its newest J’adore fragrance campaign with ambassador
Charlize Theron through a dedicated Web site and several videos. Using a celebrity as part of the marketing as
long as it is not about the celebrity and it is about the story, you will be
success.” Ms. Sweetbaum said. “When the celebrity takes all the attention you
have a problem. Since the beginning of
time is Charlize in Dior, when it started she was part of the story. She wasn’t
as famous, she was just part of the story ... Dream-based storytelling captures attention of larger demographic - Luxury Daily - Multichannel
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