...
at a time when uncertainty and turbulence have come to characterize most global
markets, a growing number of companies are struggling to avoid their own Kodak
moments (see Figure 1). That’s often because traditional approaches to strategy
- analyzing trends, making forecasts and committing to only the “best” course
of action - aren’t calibrated for the high degree of instability many companies
face. There’s really only one thing we know about making projections: that they
will be wrong. Companies using a traditional strategy process to cope with
uncertainty may find themselves playing catch-up with more nimble competitors.
Even worse, these linear processes can commit a company to a single course of
action, and it may be the wrong one ... A strategy for thriving in uncertainty - Bain Brief - Bain & Company
at a time when uncertainty and turbulence have come to characterize most global
markets, a growing number of companies are struggling to avoid their own Kodak
moments (see Figure 1). That’s often because traditional approaches to strategy
- analyzing trends, making forecasts and committing to only the “best” course
of action - aren’t calibrated for the high degree of instability many companies
face. There’s really only one thing we know about making projections: that they
will be wrong. Companies using a traditional strategy process to cope with
uncertainty may find themselves playing catch-up with more nimble competitors.
Even worse, these linear processes can commit a company to a single course of
action, and it may be the wrong one ... A strategy for thriving in uncertainty - Bain Brief - Bain & Company
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