... According to a recent
study by Gallup, guests spent $457 on average per stay at their most frequently
visited hotel over the course of 12 months, while engaged guests spent $588 per
stay on average. Meanwhile, actively disengaged guests spent $403 per stay on
average. Investing in guest engagement will provide a return in the form of an
increase in top line revenues. Luckily, potential areas for investment are easy
and affordable and hoteliers can get a jump on them instantly. Namely, social
media and email/SMS notifications provide outlets for guest engagement at relatively
little cost to the hotel ...
Guest engagement and its impact on top line revenues | Puzzle Partner PR and Marketing for Travel Tech
study by Gallup, guests spent $457 on average per stay at their most frequently
visited hotel over the course of 12 months, while engaged guests spent $588 per
stay on average. Meanwhile, actively disengaged guests spent $403 per stay on
average. Investing in guest engagement will provide a return in the form of an
increase in top line revenues. Luckily, potential areas for investment are easy
and affordable and hoteliers can get a jump on them instantly. Namely, social
media and email/SMS notifications provide outlets for guest engagement at relatively
little cost to the hotel ...
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