lunedì, febbraio 01, 2016

The Trouble with Trademarks | Carlomaria Grassi

no one really knows how
trademarks work. I don’t mean, “Come along with me on this journey and you will
be one of the righteous few who truly understands!” I mean, 
no one
really understands how trademarks work.
 That’s why lawyers spend so much time (and make so
much money) arguing about them in courts. That would be confusing to customers
and damaging to Burger King. This is pretty cut and dried. Burger King has
trademarked the name Burger King (and also the name Whopper) and no one else
can use them.


But wait, what
about Whoppers !? ...  
The Trouble with Trademarks — Medium

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