Inside the Future of Luxury – The direction of luxury consumers and experiences | Carlomaria Grassi

... The main challenge remains equal to all brands within the luxury sector: how to sell non-essential goods and services. Typically, brands utilise design, branding and the experience related to a good or a service to differentiate from competition and engage customers and all three categories need to be of the highest level and quality to inspire consumers to choose and stay loyal to a certain brand ... Inside the Future of Luxury – The direction of luxury consumers and experiences | By Guy Bentley