...
So what’s to be done? In both research and practice, we find that
transformations stand the best chance of success when they focus on four key
actions to change mind-sets and behaviour: fostering understanding and
conviction, reinforcing changes through formal mechanisms, developing talent
and skills, and role modelling ... Winning hearts and minds in the 21st century | McKinsey & Company
So what’s to be done? In both research and practice, we find that
transformations stand the best chance of success when they focus on four key
actions to change mind-sets and behaviour: fostering understanding and
conviction, reinforcing changes through formal mechanisms, developing talent
and skills, and role modelling ... Winning hearts and minds in the 21st century | McKinsey & Company
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