martedì, giugno 07, 2016

Customization programs reinvent haute couture concept for wider audience - Carlomaria Grassi

Via ecommerce platforms, consumers can now play
designer, as brands enable them to select everything from embellishments, such
as monograms, to the colour and fabrication of the fashion item itself.
Fashionbi’s “
Personalization In Fashion” report delves into the rise of the personalization
trend and customization’s role as a luxury brand differentiator.     
Customization programs reinvent haute couture concept for wider audience - Luxury Daily - Advertising

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