Want To Reach a Massive Audience Through Craigslist?
https://cutt.ly/rN7sXDQ
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The key to any successful Internet marketing campaign is reaching a target
audience. Craigslist reaches a large audience but the size of this audience may
not exactly translate to the advertiser being able to reach members of their
target audience.
There are, however, ways to help advertisers reach their target audience through
Craigslist. This article will discuss how the discussion forums and the search
feature can both be utilized to find the target audience.
Find the Target Audience in Discussion Forums
The discussion forums featured on Craigslist provide an excellent opportunity
for users to find their target audience. This is important because misdirected
advertising that does not reach the target audience is useless.
Advertising on Craigslist is free but this does not mean business owners have
nothing to lose by advertising on Craigslist without doing market research
first. Time, energy and other resources can all be wasted when care is not taken
to reach the target audience.
Visiting the discussion forums allows an Internet marketer to reach the target
audience by providing insight into the members of the community and what they
are looking for in products and services. Through visiting these forums,
advertisers can simply lurk and take careful note of the ensuing conversations.
This can provide a great deal of insight into the thoughts of the target
audience including information on how to win over this audience.
Advertisers who actively participate in these forums can further capitalize by
engaging members of the community in conversation and soliciting feedback from
them. All of this information can be used to target advertising specifically to
the members of the target audience.
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Hiring search engine optimization (SEO) specialist to assist in creating
advertisements is a worthwhile investment. This is because an SEO specialist can
provide useful information on how the advertisement should be structured.
Additionally, they may have an SEO writer on staff that is capable of writing
advertising that is not only engaging but also optimized for search engines.
Use the Search Feature to Find the Target Audience
The search feature on Craigslist can also provide valuable insight which can
help advertisers to locate their target audience. Advertisers can start this
process by entering keywords related to their products or services to search in
various sections of Craigslist.
During this time, take note of competitors’ advertisements which are returned
during these searches and the sections in which these advertisements are placed.
If competitors’ advertisements appear in sections which appear logical, it might
be worthwhile to consider placing your own advertisements in these sections to
ensure target audience members find your advertisement when searching these
sections.
Next carefully examine all advertisements by competitors. Pay particular
attention to the keywords used in the advertisements.
This is important because savvy Internet marketers recognize the need to
optimize their advertisements for the same keywords being used by competitors.
Failure to do so may result in potential customers only viewing the competitors’
advertisements when searching for these particular keywords.
Hiring a SEO firm might be useful in this situation. They can not only provide
you with a set of new keywords but can also help you to optimize your
advertisement for both sets of keywords. The copy for advertisements should be
optimized for the keywords but should also be informative and enticing.
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