Email Marketing: Be Sure To Avoid 3 Bad Things
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When you decide to have an opt-in list, it is not just a matter of sending your
subscribers your promotional newsletters or catalogs. There are many things to
consider in avoiding many complications.
While there are so many ways you can make people subscribe to your list, there
are also some things you must do to avoid subscribers from wanting to get off
from your list. Aside from that, you also want to avoid any problems with the
law and your internet service provider or ISP.
There are now many laws and rules that are applied to help protect the privacy
of the internet users from spamming and unwanted mails. With the popularity of
the electronic mail as a medium for marketing because of the low cost, many
company’s have seized the opportunity and have flooded many people’s e-mail
accounts with promotional mail.
But, with an opt-in list, you avoid this annoyance because people subscribe to
the list; they want to receive the newsletters and promotional materials.
They have consented to being on the list by subscribing themselves, just don’t
forget to put an unsubscribe feature everytime in your opt-in list so that you
avoid any confusion. There may be times when an email account was provided when
the real owner didn’t want to subscribe.
It is essential that you keep your list clean and manageable. Arrange it by
using the many tools and technologies available for your opt-in list. Do not
worry; your investment in this marketing strategy is well worth it with all the
coverage you will get which will likely be converted into sales then to profit.
Keep yourself and your business out of trouble and potential run-ins with the
law and the internet service providers. Keep your operation legit and clean.
Your reputation as a legitimate businessman and a legitimate site depends on
your being a straight and true marketing strategist.
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1) Take notice of your unsuccessful sends. These are the e-mails that bounce.
Bounced emails, also known as undeliverable messages, are those messages that,
for whatever reason, were not successfully received by the intended recipient.
There are bounces that happen or occur because the server was busy at that time
but can still be delivered in another time. There are also bounces because the
inbox of the recipient is full at that time.
There are those bounce messages that are simply undeliverable ever. The reason
for this is that it may be an invalid email address, a misspelled email address,
or an email address that was abandoned and erased already.
Manage your list by putting markings on those that bounce. Erase an email
account from your list so that you have an accurate statistics and records as to
how many are actually receiving your mail. You may also want to check the
spellings of your email addresses in your list. One common mistake is when an N
instead of an M is placed in the .com area.
2) Always provide an unsubscribe feature in your site and an unsubscribe link in
your mails. When someone in your list files a request to be unsubscribed, always
take that request seriously. If you don’t take them off your list and keep
sending them your e-mails, you are now sending them spam mail.
When you are reported as a spammer, you and your business can get into a lot of
trouble. You can be reported to the authorities and maybe blacklisted by many
internet service providers. You will lose a lot of subscribers this way and many
more in potential subscribers.
3) Do not provide pornographic or shocking and disturbing content in your
newsletters. It is hard to decipher the age of the recipient and many complaints
may stem from these. Controversial issues also are to be avoided to not be
branded by your subscribers. Stick to the nature of your site and business.
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