From Insight to Action: Travel marketing & the decision engine | Carlomaria Grassi

With behavioural
economics, travel brands have a huge opportunity to drive revenue by applying
minor cognitive techniques. “I think there is huge opportunity to be able to
merchandize more

effectively
online based on behavioural economics,” says Dave O’Flanagan, CEO of Boxever. “Presenting
products in these different ways, looking at the ways people pay for things - it
has

a
really, really dramatic effect on conversions.” ... It starts with
understanding consumer behaviour.

From Insight to Action: Travel marketing & the decision engine | Big Data for Travel – Boxever