Amazon
Had Certain Advantages, was expected to shine in the online
travel domain and become a tough competitor with time. Its network of global
websites is visited daily by shoppers to buy retail merchandise. Consequently,
its advertisement cost would’ve been considerably lower than those of regular
OTAs. Amazon also had the advantage of cross-selling its products across the
different platforms. However, The
OTA Battlefield Is Heating Up… Why Did Amazon Quit The Online Travel Market? -- Trefis
Had Certain Advantages, was expected to shine in the online
travel domain and become a tough competitor with time. Its network of global
websites is visited daily by shoppers to buy retail merchandise. Consequently,
its advertisement cost would’ve been considerably lower than those of regular
OTAs. Amazon also had the advantage of cross-selling its products across the
different platforms. However, The
OTA Battlefield Is Heating Up… Why Did Amazon Quit The Online Travel Market? -- Trefis
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