Carlomaria Grassi ||| How Virgin Hotels is building a brand and a commodity free culture - EyeforTravel

... among the catch phrases that apply: ‘we love what
we do and what we do is important’ and ‘everybody leaves feeling better’. The
latter is one that is used a lot, says Knowles, and it applies not just to
guests, but to employees, communities, even investors. This is good business
practice, says author Michael Heppell, who in his book, argues that happy
employees translates to happy guests; and Knowles says she has “the greatest
job in the world”. “We want our employees to understand that what they do
contributes to the greater cause of the hotel industry and really does matter,”
says Knowles. This includes everything from housekeeping to the bell-hop role
or ensuring that the buildings are not an unnecessary drain on the environment
...    How Virgin Hotels is building a brand and a commodity free culture | Travel Industry News & Conferences - EyeforTravel