sabato, gennaio 23, 2016

Carlomaria Grassi ||| Membership communities key to guest engagement: 2016 Trends Report

...InterContinental Hotels
Group (IHG) has released its 2016 Trends Report:
 Meaningful Membership:
Transforming Membership in The Age of I
, at the World Economic Forum (WEF) in Davos, SwitzerlandThe report challenges brands to engage with consumers in a way that
builds Membership Communities, a powerful asset for brands in today’s dynamic
consumer landscape ...   
Membership communities key to guest engagement: IHG 2016 Trends Report - eHotelier

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