martedì, gennaio 12, 2016

Carlomaria Grassi ||| The rise of independent hotels

Interestingly
however, over the last decade traveler perception changed quite a bit.
Travelers don't necessarily want that golden bathtub anymore but would rather
pay more for an unforgettable experience. Luxury is now shifting from 'having'
to 'being' with consumers moving from owning a luxury product to experiencing
luxury 4. With this shift in consumer perception large hotel chains struggle to
keep up with the demand and their global scale doesn't allow for quick changes
within the group.
...     
The rise of independent hotels | By Mendes Cavin

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